Empowering Athletes. Elevating Earnings. Building Futures.

Maximizing NIL potential through data-driven strategies, revenue sharing opportunities, and contract expertise.

Tyler Lawrence, Licensed Attorney and Founder of LMG

“Most people advising athletes haven’t been in their shoes.

I have—on the field and in the legal world.

I started LMG to make sure athletes don’t have to navigate NIL alone, and always know someone will be in their foxhole. ”

LMG Clients

Lawrence Management Group: Your NIL Partner

At Lawrence Management Group, we empower collegiate student-athletes to succeed on and off the field. Through data-driven strategies, expert negotiation, and personalized support, we help athletes maximize their NIL potential, optimize revenue sharing opportunities, and build lasting personal brands.

Our mission is to ensure every athlete we represent not only thrives financially but also leaves a legacy that goes far beyond the game.

Know the Game Plan
A desk with a pen and documents in front of two monitors displaying stock market graphs.

Know Your Worth.

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