Empowering Athletes. Elevating Earnings. Building Futures.

Lawrence Management Group uses data-driven strategies to maximize NIL potential while shaping athletes into impactful leaders on and off the field.

LMG Clients

  • Andrew Babalola | Michigan

    ⭐️⭐️⭐️⭐️ ⭐️
    Offensive Lineman from Overland Park, Kansas.

  • Kaden Snyder | Kansas

    ⭐️⭐️⭐️⭐️
    Offensive Lineman from Salina, Kansas.

  • Brock Heath | Kansas State

    ⭐️⭐️⭐️⭐️
    Offensive Lineman from Overland Park, Kansas.

  • Jesiah Gooch | 2026 Class

    Linebacker from Hillsboro, Kansas

  • Coming Soon

    …

Lawrence Management Group: Your NIL Partner

At Lawrence Management Group, we are committed to empowering collegiate student-athletes to excel on and off the field. Through data-driven strategies, expert negotiation, and personalized support, we help athletes maximize their NIL potential while building lasting personal brands.

Our mission is to ensure every athlete we represent not only thrives financially but also becomes a leader in their community—leaving a legacy that goes far beyond the game.

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LMG Services

Strategic guidance and support to elevate your potential, earnings, and legacy.

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Negotiating Collegiate NIL Agreements

We focus on the fine print so you can focus on performance. Our team negotiates fair and profitable NIL agreements, ensuring compliance with NCAA, House Settlement, and State guidelines while maximizing your earnings and protecting your interests.

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Sourcing Commercial NIL Deals

Your success starts with the right opportunities. We connect you with premium commercial NIL deals that align with your values and personal brand, ensuring every partnership reflects your goals and enhances your career.

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Maximizing Consumer NIL Value

Your brand is your legacy. We help you craft a sustainable and impactful personal brand that enhances your marketability, connects with your audience, and positions you as a leader on and off the field.

Contact LMG

Whether you’re an athlete looking to maximize your NIL potential or a brand seeking impactful partnerships, we’d love to hear from you. Fill out the form, and a member of our team will be in touch shortly.